It is very easy to determine that with a Small Business Site is currently going to be a rewarding addition to your existing business, but many business owners are underestimating the development prices and also the function of the material that is needed in order to fulfill the traffic user experience.
Having knowledge of the fundamental components that your website needs to be able to generate sales and lure repeat visits is quite much recommended, please be aware of the functions that are critical and your small business website must have.
When a visitor lands on your website the ease which they can browse around your website is an essential element for their user experience. You may have the best looking website with the many amazing products available when the visitor/potential client has difficulty in locating what they need your business site is not doing it’s purpose. Make sure that you have a Search Box that is visible and that is fully functional. Do not build your website using Flash.
Most small business owners want the latest Technologies and excitement as a way to defy the norm, but developing a Flash site creates the website slow and incredibly difficult for the customer to control their own experience.
Tell them exactly what to do
Make it easy if you want them to sign up to your Newsletter allow them to do this and inform them to do it ‘Please sign up to our Newsletter’ – in case you desire them to purchase products from you, also make it a pretty simple process and make it clear about how to buy, ask them ‘Please Purchase Now’ recalling to get rid of any distractions which can dissuade them from doing as you would like.
The biggest mistake most small business owners make is currently assuming that the visitor is an experienced user. Keep it clean and easy and do not be scared to ask.
Make a Blog
There’s no better way to gain more attention to your small business site besides having a blog. Your blog will basically be your company voice that adds a enormous amount of personality.
In the recent past exhibiting your reviews/testimonials was a means to add visual credibility to your small business website offerings, but much has changed into since thanks to Google.
With the launch of Google Hotspot and Google Places and With the fact that your reviews are now placed by Google beside your business listings, it is more important to have a pro-active approach and make it a part of your strategy.
Having your full array of contact details on your small business site is one which is often over looked, and another way to bring the authenticity that is necessary that all businesses should possess.
You should display your land based address, telephone number and obviously email address but also make clear all of your social networking platforms like Facebook, Twitter, Linked in etc.